A 2,500-pixel image, for instance, consumes 1 MB. Larger images also need more disk space storage. But you’re just wasting bandwidth that way. For example, if your main content block is 700 pixels wide and you upload an image larger than that, WordPress will scale it down. WordPress can handle any image size, so regardless of the image dimensions used, they’ll be scaled down to fit the main content block (the area where blog posts are displayed). In image optimization, bigger doesn’t always mean better. Take the guesswork out of selecting the best file format for each image with the help of a WordPress plugin called EGo to top 3. SVG keeps an image’s sharpness at various sizes or on retina display screens. This is the ideal format for logos, icons, and images made up of geometric shapes.
So limit its use to images that need high detail and high resolutions such as vector graphics and computer-generated graphics.īecause of their typically smaller file sizes, SVG (Scalable Vector Graphics) loads faster than JPEGs and PNGs. PNG (Portable Network Graphics) produces the highest image quality but at the expense of file size. However, as it loads further data, a higher quality of the photo appears. A Progressive JPEG loads a small part of the data first which initially shows a lower quality of the image. It is faster compared to the common JPEG (baseline) files which loads the image from top to bottom, line by line. On the other hand, a Progressive JPEG loads layer by layer until the image is fully visible on the page. These new JPEG formats boast superior compression ratio which means that they have a lower file size that contributes to faster page speed. Use new JPEG formats like JPEG 2000 and JPEG XR. JPEG (Joint Photographic Experts Group) is perfect for photographs, gradients, screenshots, and other images with multiple colors.Īvoid converting line drawings and logos to JPEG-they will come out blurry and have bigger image file sizes than GIFs. Too much movement in the image can be distracting for readers-and that is bad for your UX. But, no matter how fun they look on your blog posts, use animated GIFs sparingly. Since GIF supports animated images, it’s the go-to format for animation. This makes it ideal only for simple images with less color such as logos, charts, graphs, and line drawings. GIF (Graphics Interchange Format) has a limited palette consisting of only up to 256 colors. But you can’t use any one of them without considering how it will affect your page load speed and what kind of image you’ll be using. Choose the correct image formatĪll browsers support GIF, JPEG, PNG, and SVG image formats.
#PHOTO SIZE OPTIMIZER PLUS#
Better user experience for your visitors, plus savings on their mobile data plan.Less bandwidth used (with less disk space on your server), which leads to cost savings.Lower bounce rates, which means more visitors will see your page.Higher SEO rankings (Google uses page speed as a search ranking factor.).Here are the benefits you’ll gain from image optimization: Image optimization is actually easy to implement, yet many webmasters and digital marketers overlook this step in boosting WordPress performance. When you optimize images in WordPress, you make sure they have the lowest file size and right format while keeping them appealing enough to display on your e-commerce site or blog. What is image optimization and why does it matter? 11. Properly sized images in the editor.10 Easy Image Optimization tips for WordPress Websites.What is image optimization and why does it matter?.These facts emphasize the value of optimizing images for your website. Amazon, for example, did tests that proved it could lose $1.6 billion in sales every year with just a one-second page load delay. Add one more second to the delay, and expect 53% of your mobile visitors to leave your page. If a page takes two seconds to load, bounce rates rise by 103%. The latest Akamai study found that a mere 100-millisecond slowdown in load time could lead to a 7% conversion rate drop. This can create a domino effect on your key marketing metrics.Įven a fraction of a second in page load delay hurts. Having a lot of unoptimized images is bad for your site’s load time. Images make up nearly two-thirds of a webpage’s total weight, according to a research-based article. If so, that’s how you quickly lose bandwidth, miss opportunity for better search engine ranking, visitors, and sales. How do you upload an image to WordPress? Do you just drag and drop it to the Media Library and hit the “Insert into post” button without doing any image optimization?
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